Perry comes at voters with a confident but empathetic self-presentation and relates one-on-one better than any current candidate.

FORBES: Rick Perry Could Be the Candidate For These Uncertain Times

At least in the U.S. market, the frivolous 500 is so purely about self-presentation it's practically a prosthetic device.

WSJ: 2012 Fiat 500C Cabrio Review: A Car That Can't Fail��Not for Lack of Trying | Rumble Seat by Dan Neil

Springsteen was aware of the comical contradiction: the multimillionaire who, in his theatrical self-presentation, is the voice of the dispossessed.

NEWYORKER: We Are Alive

There is nothing deceitful about ingratiation--it is merely strategic self-presentation designed to veil (not deny) personality traits that might chafe or offend.

FORBES: The Secret To Wooing Investors

She fills a plastic cup with vegetables before hustling outside to grab a cab to the Soho Grand Hotel for a presentation by menswear designer and self-described "urban emperor" Dominic Louis.

CNN: A day in the life of a New York Fashion Week model