The self-interest paradigm does not go into quarantine when one joins or leads a non-profit.

FORBES: Like Humans Need Oxygen, Bureaucrats Always Need More Money

For the moment, that is good news for Facebook shareholders but it could quickly lose appeal for users and game developers that are locked into the self-serving paradigm.

FORBES: Virtual Currencies and Roach Motels

With one-third of working Americans describing themselves as self-employed or freelancers, the new paradigm is already in play.

FORBES: Will Leaders Embrace Talent in a Cloud?

Introducing a change of paradigm through the move from governmental intervention to the promotion of self-managing communities.

UNESCO: Aprendizajes en Familia (Family Literacy Programme)