Nadal is a self-proclaimed underdog who so loved the 1993 movie Rudy, about a scrawny kid's dogged determination to play football for Notre Dame, that he has given out 300 copies of it.

FORBES: "Who Is This Guy"

By high school, he'd discovered rock climbing, becoming a self-described "dirtbag" who loved to tackle risky ascents.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru

He has boosted the self-confidence of a town that is not always loved (it was recently voted the worst place to live in Britain, a charge to which Mr Mallon responded with some force).

ECONOMIST: Reshaping local government

"Children absolutely need to feel valued, accepted and loved, and this will lead to high self-esteem, " Dr. Leary says.

WSJ: The Right Level of Self-Esteem for a Child

Finding a personal connection to the city in this way is a well-loved pastime of new arrivals, be they elected or self-selected.

BBC: Visiting Washington DC with kids

It should have been about her and how she is loved and enjoyed by his millenial geek squad of ultra self-involved hipsters.

FORBES: Eric Schmidt Proves That Executives Shouldn't Do Improv

Without a self-directed advance medical plan for a patient, relatives are often asked to step in and act on a loved one's behalf.

CNN: The computer that decides if we live or die

Forcing loyal users through a usage quirk at every boot, just to arrive at the starting point that millions of people have loved for years, is wishful thinking at best, user hostility at worst -- and self-damaging in either event.

ENGADGET: Editorial: Microsoft is singing the right tune with some wrong notes