We can use these results to design incremental incentives, based on self-interest, integrated into daily behavior that will motivate our colleagues, companies, communities, and consumers to change themselves.

FORBES: The Birds and Bees of Sustainability

But the basic motivation for the behavior is self-interest.

FORBES: The Gnome of Nebraska: Warren Buffett, Berkshire Hathaway, and Self-Dealing

What are the small ways you can lead (and I do mean, lead, not trick) folks, following their own self-interest and in the course of their normal activity, to take the necessary steps toward more sustainable operations and personal behavior?

FORBES: The Birds and Bees of Sustainability