And in creating a self-sustaining execution, nothing builds a more solid foundation for an enterprise, and nothing can kill one faster than failing to do it completely.
Only with real time measurement, and a centralized prospect and customer master, can a self-correcting, balanced sales execution system be created in an organization.
Great ideas dry up and go away (underground or to other enterprises), and great execution evaporates, a victim of turf wars, unclear direction, self-protectiveness and lack of accountability.