If one isn't providing the overwhelming temptation to spit out slavish rehash after slavish rehash, the other often walks hand-in-hand with the philosophy that self-editing is for the artistically compromised.

NPR: Digging Up the Past, in More Ways Than One

The result: a new and unique FORBES model for content creation, with self-publishing mechanisms, new editing processes and audience development techniques rooted in data analysis.

FORBES: The Rise of Social Power: What It Means for Forbes and Our Brand

That's more the approach of Merrill Garbus, whose solo project is spelled tUnE-yArDs. (Hey, you won't forget her name, right?) Her 2009 album BiRd-BrAiNs began life as a DIY cassette release, assembled with a handheld voice recorder the "note to self" kind and free audio-editing software.

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