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David Laibson, an economist at Harvard University, believes that the problem is lack of self-control.
ECONOMIST: The sorry state of saving
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The problem is what is called self-control bias in behavioral finance.
FORBES: Savings: Start Early
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The spam problem has been brought under control because a few smart firms, out of their own self-preservation, made it their business to get these problems under control.
FORBES: How Spam Was Solved
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Lists "can help some people stay away, but for most people merely signing a self-exclusion list won't control that urge, " said Keith Whyte, executive director of the National Council on Problem Gambling.
WSJ: States Rethink Gambling Limits