Being a self-publisher means you are a content producer and distributor.

FORBES: The Self-Publishing Era Creates Quandary for Brands

Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.

FORBES: Systrom: Instagram Has No Plan To Turn Photos Into Ads

Self-publishing offers the possibility to explore content that a mainstream publisher would balk at, and also removes the necessity for market-driven console ports.

FORBES: Contemplating Eternity: Chris Avellone Talks Sales, Souls and (Kick)Starts

The self-publishing era has put a premium on quality content development and distribution.

FORBES: The Self-Publishing Era Creates Quandary for Brands

The result: a new and unique FORBES model for content creation, with self-publishing mechanisms, new editing processes and audience development techniques rooted in data analysis.

FORBES: The Rise of Social Power: What It Means for Forbes and Our Brand

Beyond self-identifying through what they share on social, Goodman points to a few other content trends evident through fitness, most notably the great online gender divide.

FORBES: Want To Make Your Content Go Viral? Take A Lesson From The Fitness Industry

"Nothing could be less content-neutral than doing self-help law, " says Stephen Elias, associate publisher at Nolo Press, a privately held Berkeley, Calif. book and software company that publishes WillMaker, Small Business Legal Pro and other self-help guides.

FORBES: Arrest that software!