The first half of 2013 will be a time when self-assessed delivery, customer and consumer communication and angel experience in quality control and supply chain operations will become key topics.
Last month 49, 000 consumers self-selected among 598 brands in 83 diverse categories in which they are customers, and assessed brands based on an independently-validated technique that fuses rational and emotional aspects of the categories, using a combination of psychological inquiry and higher-order statistical analyses.