Take WillCall, a San Francisco-based company that (for free) will register you to 50 randomly selected events.

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The 28-year-old will drive a Citroen DS3 RRC in the seven-round WRC 2 Championship, as well as selected events in Europe.

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You get alerts when your selected events.

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This year he was even more upbeat and dedicated than usual, having decided to concentrate on the international road races, plus selected national events, in partnership with the Ballymoney-based JMF Millsport team.

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Carlson is arranging guided tours for visitors to Kodak's medical-imaging facility in the Olympic Village and the press center (where Kodak will process 5 million digital images), along with tickets to carefully selected Olympic events and perks like visits to the Great Wall and trips to Beijing's Silk Market.

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If you arrive a bit early, you can watch potential competitors in training, hoping to be selected for their chosen events on the big day.

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And when I need to break up what becomes a drone of breaking news, current events and selected OpEds, I go for the stuff that makes my eyeballs pop out.

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Alternatively, in exchange for being the national sponsor for a live-streamed events, a corporation might provide grants to selected local towns to buy or rent the uploading kit.

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"If selected, I'll be hoping to race in the scratch, points and individual pursuit events, " Thomas said.

BBC: Geraint Thomas (courtesy of Britishcycling.org.uk)