Be rational, be optimistic if so inclined, but temper it with a commonsensical conclusion that we have seen something similar to this before, and that previous outcomes seldom matched the exuberance.

FORBES: 'This Market Has Room To Run...Or Not?' (What The 'Experts' Are Saying Now)

In a developing country like Turkey, where stringent building regulations exist but are seldom applied, and where governments have more pressing tasks than the organisation of earthquake drills, a natural disaster on this scale will unfortunately almost always kill many people.

ECONOMIST: Turkey, flattened and in shock