Early sales of the ATS in the U.S. isn't a fair indicator of the brand's potential, Mr. Ferguson said, because they reflect a failure to supply enough all-wheel-drive models in a segment where roughly half the cars sell with the feature.
Until now, Nokia had been able to bring down the prices of its feature phones or enter into the dual-sim phone segment to compete and turn a small profit.
Until now, Nokia has been able to bring down the prices of its feature phones or enter into the dual-sim phone segment to compete and turn a small profit.
Nokia has been able to leverage its new Asha series of feature phones to manage the decline and maintain decent profitability of a shrinking product segment.