Seesmic Social is a suite of social media management applications, available on your mobile, desktop, and web specifically for the Buyer Enablement portion of the Buyers Journey.
Using Seesmic CRM, Liza generated an email to a contact, shared a question from the contact with an internal Chatter group, and responded to the contact along with a reference to some marketing activities all from her phone.
Twitter might just be among the first to take that path: it has has already spawned a vast number of third-party applications and web sites users tap into to interact with the service, such as Seesmic and Brizzly.