If the world of professional surfing seems impossibly glamorous and cool, that's probably because the reality matches.

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It seems like a really cool and intensive program.

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Paltrow seems to know more about cool than all the other players put together.

NEWYORKER: Flesh and Bone

Whoever wins, some action seems certain, given the need to cool the economy.

ECONOMIST: Dividends in China: Can't pay, won't pay | The

Demonstrated by Olsson's colleague Hakan Bystrom, it seems more like playing a video game with a cool piece of kit than a weapon capable of blasting an enemy jet out of the sky.

CNN: Hard sell: Marketing missiles not for faint-hearted

Sony seems intent on trying our patience recently with gadgets that offer cool hardware but are hopelessly hamstrung by DRM and own-brand lockins.

ENGADGET: Sony's assault on the download market

At the northern end of the lake, cool air floats down from the Alps and somehow the whole atmosphere seems to relax.

BBC: The spirit of the Italian Lakes

Unlike Henrik Fisker, Elon Musk seems to understand that a toy for the rich has to be both really cool and sort of useful.

FORBES: Both Fisker's Collapse, And Tesla's Profits, Show The Folly Of Government Venture Capital

Seems, too, that nobody can allow economic distress to deny their teens the indulgence of a cool new shirt from Abercrombie or Hollister.

FORBES: Retail Rally Ripe For Retrenchment

And if anyone can prove the counterargument--that a cool new paradigm is emerging this year--it may be Bradley, the candidate who seems not to be trying at all.

CNN: Please don't leave me, don't you go