It will require reviews, analysis, cost estimates, more reviews, more analysis, and so on seemingly ad infinitum.

FORBES: How to Make New Application Design Really Easy

The business helped advertisers efficiently buy ad impressions at-scale across the long-tail of the web and its oceans filled with trillions of seemingly undifferentiated ad banners.

FORBES: Jonah Goodhart's MOAT: Building the Digital Dashboard to Growing Brands Online

One of those comes in the form of a seemingly authentic ad (pictured after the break) that all but confirms that the K-7 (or K7D) will be a 14.6-megapixel DSLR, and will boast a new Prime II imaging engine, along with the increasingly standard HD video recording that we had heard about earlier.

ENGADGET: More Pentax K-7 details, pictures leak out ahead of launch

Meanwhile, BP, under fire from seemingly every angle, launched a national ad campaign to improve its tarnished reputation.

CNN: BP robots steer cap to spewing well

The year following publication, Hodgman's buttoned-up visage scored him a spot as the Windows-powered antagonist to Justin Long's Mac, a white backgrounded ad campaign that generated a seemingly endless parade of 30-second spots.

ENGADGET: John Hodgman on the death of publishing and being a Mac trapped in a PC's body