One potential remedy is to create a face-to-virtual-face interaction with a helpful, friendly looking, online sales assistant in the hope that, seeing a human-like figure who responds in a human manner, the customer will forge a relationship with the online business.

ECONOMIST: MONITOR

That figure will certainly skyrocket seeing that HSN runs 24 hours a day, seven days a week, 364 days a year, and reaches approximately 96, 000, 000 homes.

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As I kept seeing the word Williamsburg pop up, it took me a few minutes to figure out where this actually was.

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Never use a metaphor, simile or other figure of speech which you are used to seeing in print.

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"What you are seeing is a lot of people who are experimenting with these ideas in trials, and trying to figure out how can we use all of this great new information about social networks to make everybody's life better, " he said.

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