"Indian cottonseed producers actually realize almost seven times the financial benefits growing cottonseed for local seed companies than if they were to sell that same yield at farm gate prices"--using their land, that is, primarily to produce cotton rather than seed.

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So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.

FORBES: Planting The Right Seed: What A Farmer Can Teach A Marketer