Hamilton has said the seed for her plot came from the 2005 Tony Award-winning Broadway musical Light in the Piazza, and the original novel by Elizabeth Spencer on which that was based.

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So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.

FORBES: Planting The Right Seed: What A Farmer Can Teach A Marketer