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This is the over-simplified version of the story, but it elucidates the enormous amount of logistics and information farms must coordinate from seed to consumer.
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Seed recipients often call or write Hirshberg for information about gardening, and she tries her best to respond to all of them.
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And in the developed world, farmers now have access to an explosion of information on the internet, from seed companies, from input suppliers, and others which has helped to offset the shrinking funding for extension services.
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Then farmers can correlate that information with the weather, their fertilizing patterns, seed varieties and they can come up with some predictive analytics on how to improve crop yields.
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The information has helped the trust, which is also responsible for the "Doomsday seed vault" in the Arctic, pinpoint the exact characteristics needed to ensure that crops have the best chance of thriving in the future.
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By combining original atlas data (showing where crops are traditionally grown, and which villages have water pumps) with the most recent information about the state of roads and bridges, the Mitch atlas should make it easier to plan seed production and distribution in the coming months.
ECONOMIST: A deluge of information | The