"I stayed aggressive and made sure to have an extra something on my ball, " said fifth seed Sharapova, who will face second seed Elena Dementieva of Russia in the quarter-finals.
To get the ball rolling and generate interest in the site, Makible posted a seed project the team had been working on internally: a cheap and fast 3-D printer.
Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation.