Giving everyone a chance to see program code is one way of improving this.

BBC: The problem with e-government

Billions are already made from in-game purchases of virtual items that are little more than code, but with amounts like this being shelled out, we could see a bigger push toward virtual goods being worth real money.

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It's easy to see how do-it-yourselfers might overlook this one--what with all the other credits in the code they don't qualify for.

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