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Shazam incorporated it into its core technology, improving its accuracy, and added a layer of animation and visualization to create a fun and engaging way to see the lyrics in real-time with the song.
ENGADGET: Shazam adds LyricPlay, lets you act like you knew the words to that song all along
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Onscreen you see a live shot of you holding the book, which now bears a superimposed animation of a walking human skeleton, a flexing dinosaur, and so on.
FORBES: 4 Projects that Combine Augmented Reality and Books
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"We'd like to see film and drama students use it and have a theatre there along with a cinema for cinematic and animation training, " the 32-year-old added.
BBC: NEWS | UK | Wales | North East Wales | Appeal to save old music hall
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Considering the success that Walt Disney Animation Studios is having with the video game homage, Wreck-It Ralph, one could see those characters becoming part of Disney rides and attractions down the line.
FORBES: Connect
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"You get a state of suspended animation and the creatures do not pass away, and that's the basis of what we see as an alternative way to think about critical care medicine, " Roth says.
CNN: Scientists hope work with poison gas can be a lifesaver