The next battle was to secure exclusive programming content.

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If the Broadcast Flag cannot be used, program providers will have to weigh whether the risk of theft is too great over free, off-air broadcasting and could limit such high-quality programming to only cable, satellite and other more secure delivery systems.

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The MPAA contends that now, without the technology in place, content providers will be unwilling to broadcast their programming for fear of it being copied and redistributed, and that consumers who don't subscribe to more secure cable and satellite TV won't be able to get certain digital programming.

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