In particular, a designer may first seek and secure a design patent and then secondary meaning for trade dress protection of the design can be developed during the 14 years of design patent protection.

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"We ask the RFID industry to design systems that are secure, " he said.

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The sleek, durable design incorporates a certified portable secure element embedded into the microNFC card enabling the phone for payments.

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At the same time, they design in a buyback option from the start, to secure long-term brand control.

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