Example: if you sign up Jim Beam to sponsor a particular section of club seats, as one exec in the crowd spoke about, the door is open to sign up Jack Daniels to sponsor another section.
There is even a whole Social Media section where you can with a simple click click over to another screen to sign up to follow the IRS on Twitter or watch their YouTube channel.
Under Labour, Britain will finally sign up to what is called the "Social Chapter, " a section of EU law affecting workers rights, giving them more protection, including a guaranteed minimum wage.