Messrs Kinnock and Bush got exclusively negative publicity for their pratfalls, whereas the first minister won kudos for revealing something he could have kept secret, writing about it in an amusing manner and understanding that, if you are going to tweet, you should capture people's attention with an arresting anecdote not bore them with predictable propaganda.

BBC: 2011: The accidental election

However, there is no secret formula for writing a blogbuster.

FORBES: Connect

Criminal cases are conducted in secret, and in writing (and the papers sewn together) by a single investigating judge, who directs police inquiries, weighs the evidence, and brings charges.

ECONOMIST: Chile: The justice and the politicians | The

Where it was happening, reading and writing were often taught in secret.

WHITEHOUSE: Strengthening America��s Historically Black Colleges and Universities | The White House

Sir Michael said the secret to boosting children's reading and writing abilities - and their overall academic performance - lay in getting things right when they were young.

BBC: Education & Family

"The secret is not to know it while you're writing it, " he says.

NPR: Ray Davies: Rock Legend Rocks On

Let me begin by revealing a personal secret: Between 1983 and 1994, I made a reputation writing books (including Searching for Bobby Fischer) and national magazine pieces about chess--indeed, I became lost in chess, blissfully addicted to writing about the personalities and intricacies of the royal game, much as many men become chess addicts.

FORBES: Magazine Article

The UK Foreign Office has confirmed that Britain will be writing to the US, on behalf the EU, to clarify the reports of secret prisons, which were reportedly set up after the 11 September 2001 attacks.

BBC: EU warned on 'secret CIA jails'

The secret to his success has been selectively buying high yield dividend stocks and REITs and some aggressive call and put writing for income.

FORBES: Be The House To Stock Options Gamblers