You see, really smart people have a secret formula that calculates how searches migrate to sales.
And since Coca-Cola is the only supplier of the secret formula, it can charge what it wants.
Whenever I asked about his mythical sales powers, his eyes flashed, and he subtly poked fun at the senior management for thinking that he had some secret formula.
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However, there is no secret formula for writing a blogbuster.
The EU and America will try to improve access to their markets in not one but three different ways, blending these measures by some secret formula they do not see fit to divulge.
The EPA has subpoenaed Halliburton for the secret formula for the liquid chemical cocktail it pumps into underground rock structures so natural gas can be accessed through a process known as hydraulic fracturing or fracking.
Economics has been made out to be some secret, ultracomplicated formula that the average American is too simple-minded to understand.
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Perhaps they will never tell us where the knife will fall -- but you can be sure that with cuts this deep, there is no secret plan or formula that will be able to protect the investments we need to help our economy grow.
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But as Stark masterfully points out, the paradoxical secret underlying this paradoxical formula is that it must be sincere.
Part of the allure is Pomellato's mesmerizing gold formula, a top-secret mix of alloys that gives the metal an expensive pink glow.
Left inside of WikiLeaks, even the formula for Coke would likely remain secret forever.
Page, who will turn 38 about a week before taking over, invented the original formula for Google's effective and secret online search algorithm while studying at Stanford University.
And third, is it really surprising that, in such a highly competitive business environment, some of these Frac contractors would have one element in a complex formula that they would want to keep secret from their competitors?
In the U.S., only the use of diesel fuel must be disclosed, and the formula used at each well may be guarded as a trade secret.
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