But the offensive side of the ball is secondary to the Pacers.

WSJ: Back in 2nd round, Knicks face old rival in Pacers

On the other side, a well-branded, highly integrated social media campaign is a secondary objective, at best.

FORBES: Crowdsourcing Propaganda: Gaza and the People's Information Ministry

You may be able to turn one of those into a secondary stream of income, which could lessen the blow, as you -- as you work on the other side.

CNN: Transcript of June 'CNN Money Summit: Money & Main St.'

On this plan, the EFSF could then be a proper European Monetary Fund, with one side managing adjustment programmes and (where necessary) orderly debt restructuring, and the other side using ECB liquidity to support confidence in solvent but troubled governments, by buying their bonds on the secondary market.

BBC: Central banks and the 'spirit of 2008'