On the other side, a well-branded, highly integrated social media campaign is a secondary objective, at best.

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America's secondary objective was to help rescue three hostages, two of them Americans.

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Fixing food aid is merely an important secondary objective.

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The human race was meant to propagate, and the definition of marriage was meant to support that objective, with secondary benefits being the love and support of the partners.

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He developed a strategy that made clear that our number-one priority, the reason why we are in Afghanistan, is because of al Qaeda, and that our number-one objective for our mission in Afghanistan is to disrupt, dismantle, and ultimately defeat al Qaeda, and that all other objectives that are secondary to that help support the primary objective.

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Many healthcare providers have adopted a new strategy when dealing with these patients, placing customer service as the primary objective and debt collection as a secondary priority.

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"Military men are trained to fight, attain an objective, defeat an enemy -- all others are secondary, " he says.

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