The idea of the SmartGlass second screen as, in effect, a directed browsing enhancement.
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Netflix second screen app allows you to browse on phone, display on your TV instantly.
Iskold says that quality over quantity is the much-needed quantum leap in second screen.
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For live shows, second screen content creation happens when script ideas hit the page.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
Starz had a separate video crew working with Goyer during production to create the second screen content.
But first and foremost, HootSuite wants the Command Center to be a second screen for wrestling fanatics.
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Between motion controls and second screen gaming, Nintendo is clearly the innovator amongst the big three console makers.
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New is second screen enhanced entertainment (added scenes and data that link to the story on your TV).
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Today, the popular Sky Sports for iPad app sees the addition of a new football second screen experience.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
The new LOVEFiLM Instant app is also enhanced by the second screen functionality of the Wii U console.
Social TV and second screen app players are best to recognize this now (as I think Dijit does).
The SmartWatch is essentially a second screen for your smartphone, and one that is worn on your wrist.
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Mr Stoneman believes broadcasters need to come to terms with second screen devices, and how they're being used.
Finally, we've got our first look at the HTML5 webapp that serves as a guide and second screen remote control.
By accessing the Second Screen App, users can engage with key elements from the film while watching it on Blu-ray.
ENGADGET: Spider-Man Blu-ray comes with a Second Screen app for iPad and Sony's Android tablets
In American Idol's case, a team of roughly 15 people tailors the second screen experience for each week's contest developments.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
Even BitTorrent co-founder Ashwin Navin started a second screen venture dubbed Flingo in 2008 to marry the web and TV.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
As TVs and set-top boxes become more capable of voice and gesture way-finding, will second screen apps even be needed?
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"Recent data shows that the majority of viewers (aged 18-44) use a second screen, either a tablet or smartphone, while watching TV, " he says.
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The second screen experience we've seen on the PS3 was also shown working with Samsung TVs, in much the same manner.
"Second screen strategies that are just one of half a million apps on the App Store, I think they're dead, " Navin said.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
This LCD panel displays context-sensitive game information, acting as a second screen.
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Will sees tablets and smartphones this week telling the second screen story.
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You might be thinking the second screen makes the Wii U a Wii-plus-DS, and it clearly shares second-screen DNA with Nintendo's dual-screen handheld.
Through a translator, Miyamoto told CNN.com that having a second screen for gaming in the living room is a new experience for gamers.
FanCake, a new free iPhone app, not only offers fans that opportunity, but might also completely change the world of second screen entertainment.
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SmartGlass lets you stream content across connected devices, providing a second screen that accompanies movies, TV shows or games from the main screen.
Broadcast networks continue to invest in second screen experiences to combat an audience that increasingly turns to mobile devices instead of watching commercials.
FORBES: CBS Could Earn $12 Million From Super Bowl's "Second Screen" Experience
Regardless of the uncertainty of their fate, networks continue to craft their own second screen applications, hedging their bets and tempering their expectations.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
With the Super Bowl, for example, CBS is promising a second screen app laden with stat updates, game highlights and alternate camera angles.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
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