-
Despite the lackluster reviews, MTV recently renewed the show for a second season.
CNN: Inside the MTV show 'Buckwild'
-
Assuming it gets the green light from MTV, the show will be The Hills' second spinoff.
FORBES: Magazine Article
-
As a reflection of the rest of pop culture, something it has captured for nearly 30 years, MTV has embraced geeks in a big way (the sitcom "The Hard Times of RJ Berger" will start its second season soon, and there's even a site called "MTV Geek" now).
CNN: 'My Life as Liz' and the evolution of the MTV nerd
-
While the MTV VJ had a one-way dialog in reporting music and pop culture-related news to the audience, the MTV TJ will actively engage MTV's hyper-social audience - answering their questions and amplifying their interests, while doling out behind-the-scenes information, cool links and exclusive media across MTV.com, Twitter, Facebook, blogs and in 30-second sponsored on-air interstitials.
ENGADGET: MTV crowns its first Twitter jockey, remains mum on the prospect of actually showing music videos