In his bright yellow baseball cap, I easily spot their leader, 45-year-old Captain Seba Yasin.

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Alice Seba, a 35-year-old Vancouver mother of two, runs Internetbasedmoms.com, a site with resources for parents who run their own Internet businesses.

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And he and his sister Seba will get their first indication as to whether the collection, and the strategy of going upmarket, is going to be a success or a failure. 10.50.59 Deha This is something new for us because this is the most expensive collection we ever did.

BBC