One problem is that it is amazingly easy to get false positive results when scanning through complicated data sets and searching in the dark for correlations between genes and disease.
The AdMob buy and an October launch of Campaign Insights, a data compiling tool that helps marketers track how often consumers are searchingfor terms and which ads they click, is part of a broader strategy at Google.
There was no Gmail, email storage was minimal, searching past emails was a disaster and we were, for the most part, limited to what data was on the hard drive in our home or office.
So movie companies have been searching online for copies of their own movies, identifying the locations of everyone from whom they received a bit of data.