Given the Fed's recent move to raise interest rates and the expectation of more hikes to come, savings from offshoring look even more attractive to lending institutions in search of new ways to boost thebottom line.
Five months ago, a large geographically focused opportunity presented itself, and we decided to rethink our entire approach tothe sales process from top tobottom, including the use of search engine marketing (SEM).
Even if they can put your site at the top of thesearch engines fast, the method required to do so is risky and will likely put you at thebottom of thesearch engines the next time there is a Google update.