And any consumer who is dissatisfied with Google Image Search can switch to an alternative in a matter of seconds.
It was very easy, via tabs on the desktop search, to switch between searches of documents and searches of e-mails.
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Mr Viner also thinks more than two-thirds of big companies will switch banks in search of a seamless cash-management service across Europe.
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For Google, the challenge is keeping its income from search high, even as the users switch to accessing the Internet on the go.
Some people in search of a less expensive sugar fix could switch to fruit juice.
With the TV, too, you can wade through various programs, as well as search for sports content or ask the app to switch to a certain channel (saying either the channel name or number will work).
She simply handed the remote to me as she knew I'd have things set up in no time: I knew which activity to select on the Harmony One, to switch on the PS3 and how to search on the console's version of the Netflix app (each one is bizarrely different for some reason).
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But, at worst, Google Instant did accomplish one thing: It represented the first obvious innovation that Google has rolled out before Microsoft since Microsoft embarrassed Google with real-time Twitter search and other search innovations that appeared to catch Google asleep at the switch.
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You can also switch between preset radio stations and call up a search screen with a keyword.
Mr Perret said France Telecom had partnered with Baidu because the search firm had helped mobile networks in in its home market of China cope with a similar switch from basic mobiles to low-end smartphones.
The search for a rugby fan who disappeared after Wales' Six Nations game against Ireland in Cardiff is to switch to the mouth of the River Ely.
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