The platform makes including functionality like search, custom forms and data display a breeze.

FORBES: Build Your Own Web or Mobile App In Minutes With These Cloud Based Tools

The techniques needed to extract fossil and climatic evidence from this lake bed, and to search for life forms that have adapted to survive in such hostile conditions, would also work on Mars so it is an ideal location to test robots and even to train would-be astronauts.

ECONOMIST: Planetary pretenders

Huffington, since coming aboard, has made it clear the AOL Way is no longer the blueprint, but then her site has long engaged in its own forms of search-baiting and pageview juicing.

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"In times of crisis, barter offers a means to avoid the often fruitless search for bank loans and other forms of financing, " he says.

BBC: Haggling and bartering gain appeal

As such, the managers need to fill out online forms that specify job requirements and request advertising and search support.

FORBES: What Happened to Human Resources?

Mr. Weintraub will delve further into how brands can leverage Facebook and other forms of social advertising during his upcoming talk at Search Exchange, in Charlotte, North Carolina in July.

FORBES: How To Triple Your Success Using Social Media Advertising Platforms

Microsoft (nasdaq: MSFT - news - people ), all of which are more invested in other forms of online advertising, will suffer from the perception of search ads as the thriftiest form of marketing, says Sterling.

FORBES: Life On Web's Edge

Other forms of mobile marketing, such as SMS-based promotions and mobile-search ads, already reach far larger audiences.

ECONOMIST: A tale of fake mayors and real deals

"Radio and other forms of communication from ships at sea remain unaffected, " Peter Dymond, head of Search and Rescue, said in a statement on the Coastguard's Web site.

CNN: Sasser worm rips through Internet