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Perhaps it could draw worthy content forward more efficiently than search engine technology, to get it in front of thousands of additional interested readers.
FORBES: Could Your Next Book Be Written By A Machine?
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This week we will get advice on Marketing, Technology, Search Engine Optimization, and Bookkeeping.
FORBES: If You Do Nothing Else... A Minimalist's Guide to Business Planning for 2012, Part 1
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To help promote Operation Santa, Be An Elf uses technology, including search engine optimization (SEO).
FORBES: 12 Days of Charitable Giving 2012: Be An Elf
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Japan announced that it is switching to the Google search engine as the back-end search technology.
FORBES: Baidu's Answer to Android And The Mobile Market
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Baidu, China's largest search engine, is working on its own smart glasses technology - similar to Google's Glass project.
BBC: 'China's Google' Baidu is making smart glasses
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That technology depends on algorithms developed by a longtime Google competitor, search engine Autonomy.
FORBES: Making YouTube Pay Off
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Infocious was a Web technology company that had developed a natural-language-augmented Web search engine.
FORBES
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In August this year Qihoo 360 Technology, an anti-virus software company, launched a competing search engine.
BBC: Baidu's logo
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Technology commentator Robert Scoble said that the new feature would present a real challenge to Microsoft search engine Bing, which has been slowly chipping away at Google's lead in the search market.
BBC: Google Instant promises live search results
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Google has a commanding lead in the global internet search engine market, although its market share has shrunk sharply during the past month after Yahoo stopped using Google technology to power its searches.
BBC: NEWS | Business | Google's Gmail sparks privacy row
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Google is also likely to continue long-term bets including driver-less car technology and an effort to scan all the world's books and make them available on the search engine, both of which were pet projects for Mr. Page.
WSJ: At Google, Page Seeks to Cut Red Tape