Now the situation has a new wrinkle: the Chinese language publication Beijing Business Today is reporting that Qihoo has launched a version of its So.com search engine optimized for mobile device, according to the Marbridge Daily newsletter.

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The FatLens search engine interface is optimized for shopping search.

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Or a new search engine that is optimized for keywords with more than four syllables.

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What traditional journalists ought to fear, Denton suggested, is not Gawker but so-called content farms, like Demand Media, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging.

NEWYORKER: Search and Destroy

Google has redesigned its product-search feature to make it more stylish and less like a text-heavy, SEO-optimized Google page, according to Search Engine Land.

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But Reputation Defender recently began offering users a subtler approach: hiding unwanted Web comments with a barrage of positive, Google-friendly content, either created by the company or dredged up from elsewhere on the Web and optimized to appear at the top of search-engine results.

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