Search engine advertising and social media are the two major phenomena in Turkey today.
There is no suggestion that eBay now plans to change the way in which it currently spends on search engine advertising.
In the same way, Sergey Brin and Larry Page initially resisted supporting their search engine with advertising: "The issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm, " they wrote in 1998.
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But the bidder that's really shaking up the auction is none other than Google, the search engine company and Internet-advertising giant.
Chief development officer Christen Krogh told the BBC that Opera's business model is similar to that of a traditional search engine, with revenue coming from affiliate deals and advertising rather than from the user.
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The organisation recommended that companies stop advertising on illegal music sites and urged search engine providers to prioritise search results relating to legal services.
Microsoft hopes it will juice up the traffic on its search engine, ultimately improving how much it can earn from click advertising.
Smartphone OS success not only enables higher licensing revenues for Microsoft, but also helps the company capture greater market share in the search advertising market, since Bing is the default search engine on Windows Phone 7 smartphones.
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Google, the developer of the world's most popular Internet search engine, generates billions of dollars in revenues annually from selling online advertising services, including the delivery of targeted ads online.
From a legal standpoint, a key distinction for Google would be that the illegal activity allegedly took place through its paid advertising service, not just the results that its search engine produces.
Companies spend massive dollars on display ad networks to generate awareness which then results in intent-laden search queries for products leading to search engine marketing ads. dCommerce is shifting product discovery away from display advertising to product presence in user feeds on social networks such as Pinterest.
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In a blog post, the search engine giant claimed it did provide a financial kickback for newspapers through online advertising.
They found that without the advertising, users still clicked through as the results appeared on the search engine anyway.
With Google the clear search-engine leader and sites like Facebook and Twitter strengthening their stranglehold on the social-media market, AOL sees advertising as a level playing field.
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