Google, for instance, stores search data for 18 months after a search is performed.
Google, for example, has come under fire in the past for the way it handles a massive database of user search data.
Google recently improved its privacy record by removing names from search data, following accusations that the search records were vulnerable to government subpoenas.
Google (nasdaq: GOOG - news - people ), for instance, stores search data for 18 months after a search is performed.
While just a year ago search data flowed freely and was shared openly with websites, the online world in which we operate has shifted drastically.
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Tim Davie, head of audio and music at the BBC, points out that Radioplayer sharpens competition not only over programming but also over search data and algorithms.
Cooper worries that DoubleClick's massive amount of private data about users' online behavior could be linked to Google's reams of search data to create detailed profiles of individuals.
But Mr Clayton said the recent row over search data released by AOL showed that identification of users could still be made even without a machine's unique IP address.
Well, it looks like Yahoo's not immune to such goings on, as it's just announced that it will renege on its previous data retention promises and hold on to raw search data for 18 months.
ENGADGET: Yahoo to retain search data for 18 months, says it's in your best interest
Developed in 2009 in collaboration with the Centers for Disease Control, the tool digs through massive amounts of search data (all anonymous) looking for flu-releated searches around the world and maps out the intensity of outbreaks.
The future of search, and all of the personalization that can be served up by that search data, is bound up in how much and what kinds of data can be associated with each of our different accounts.
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For example, using data on searches for trucks and SUVs to predict the monthly sales of motor vehicles reduces the average error by up to 18% compared with the predictions from a model that did not incorporate the search data.
ECONOMIST: Internet search data may be useful for forecasters
The simplest approach may be through the technology offered by Splunk, which has its own search language that allows you to search through big data, identify useful query types, and express your developing understanding of the structure of the data as you search.
This enables companies to more easily search electronic data, particularly in cases involving compliance and legal issues.
That means investing in search and data-management tools to make sure relevant articles find their way to researchers.
Their hope is that Draftpedia is a tool that makes the search for data points much simpler for consumers.
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You want Google to back off on personalized search and data-sharing?
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Besides collecting posts on various topics and allowing researchers to search the data in English, WeiboScope can also check the same post several times to see whether it becomes inaccessible.
"When you do an internet search your data goes into a data centre and the information wanted might not be on just one chip or even one rack of chips, " he told the BBC.
BBC: IBM chip aims to use light to speed up internet services
Significantly redeveloped, this WinMo will focus on an upgraded user experience with massive changes made to ease of use, as well as new features like global search and data correlation, meaning the device would, for example, know who you're talking to and give you instant access to email from only that person, or maybe a map with that pinpoints their address.
ENGADGET: Windows Mobile: more of what's going on in the next two versions
Microsoft announced Monday that it's introducing new measures on its Live Search application that would erase identifying data from search logs 18 months after it's recorded and will allow users to surf sites with Microsoft-provided ads without having their behavior tracked.
Additionally, the chance of a random search term correlating with the ILInet data in all ten regions is considerably less than the chance that a random search term can correlate with the data for single location.
Just making it easy to search through unstructured data that is relevant to a specific dashboard can be a help to users.
French military spokesman Christophe Prazuck said the priority was looking for wreckage from the plane, before turning the search to flight data recorders.
In both cases HP could have entered the the search and big data environment at a cost of tens of millions, not billions.
FORBES: How HP Could Have Saved Itself $10 Billion (And Its Share Price From Falling)
Beyond search and social data, the location data set is the next big thing that companies are looking to gather in order to monetize and grow.
Google has rolled out applications that enhance shopping on-the-go including indoor maps as well as mobile coupons and targeted local search with rich data such as inventory, store hours, and consumer reviews.
InfoGlide's Similarity Search Engine converts data into a hierarchical format so that all transactions of an individual can be called up, as well as those of people with similar but not identical traits.
The project is part of a European-funded initiative, known as Smart ("search engine for multimedia environment-generated content"), which aims to create a system for internet users to search and analyse data from sensors.
For some things, like retail sales, the categories into which Google classifies its search-trend data correspond closely to what people may want to predict, such as the sales of a particular brand of car (see chart).
ECONOMIST: Internet search data may be useful for forecasters
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