The allure of owning the entire e-commerce interaction chain, from search to ads to SKUs identifying each product or item is, to say the least, an incredibly enticing way to enhance the value of the core advertising business.
Together, the firms hope to tackle every link in the chain that keeps unlicensed pharmacies operating by stopping them using ads on search engines, taking their websites offline, delisting the domains they use and stopping payments reaching them.
Oblivious to the onstage shenanigans, the founder of a chain of "adult department stores" in Melbourne, Angelo Abela, trolled the aisles in search of the next blockbuster.