In recent years commentators have noted the existence of the so-called Delia Effect, whereby her endorsement of a food product or cooking utensil, be it sea salt, vegetable bouillon or a balloon whisk, sees shoppers falling over themselves in a buying frenzy.

BBC: Delia: The Cook and the Canaries

Salicornia produces a high quality vegetable oil on sea water.

CNN: Sowing the seas