Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.

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Scaling the Apple Maps app to this screen size would be a bit more challenging, as you can see here from the size of the directional text.

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From what I have seen of Windows 8, it would seem that they have so far missed out on the principles of hierarchy and component scaling that are crucial to making responsive screen designs work.

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The rubber band patent covers list scrolling and document translation, scaling, and rotation on a touch-screen display.

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Scaling nominal, on-the-go productivity from the small screen to the big one is a daunting task.

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Doherty's shop, with its on-screen sales come-on and central switches, stands as good a chance of scaling profitably as any.

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