Otherwise, it's aimed more at the casual carry-around crowd with a 40 percent smaller body, touch-screen focus selection, control ring exposure adjustment, a 3-inch 920k dot TFT LCD, art filters (in the smartphone app), image (or film) stabilization and 1080P 30 fps HD video.

ENGADGET

The recording unit features a 2-inch LCD screen to view footage in the field, edit video and make exposure control adjustments.

ENGADGET: Rugged POV.HD video system captures 1080p through anything, for a price

Thanks to a dedicated exposure compensation dial, the MX-1 assures user-friendly, direct-access shift of the exposure compensation setting without the need to recall the menu screen.

ENGADGET: Pentax launches brass-bodied MX-1 point-and-shoot: 12MP with 4X zoom (update: now with hands-on photos)