The versatile VAIO Duo 11 PC transforms almost instantly between a power-packed Ultrabook and a multi-media tablet with scratch-resistant glass.

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The media, meanwhile, will scratch its head and wonder how Mark Zuckerberg ever seemed like such a nice, idealistic kid.

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They are PhD students at the MIT Media Lab and have an all-star record related to other cool tech projects like the Scratch programming language.

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ISpyDIY: Jenni Radosevich has successully leveraged digital media as the ultimate platform for creativity, making it cool to craft your own style from scratch, said StyleCaster's Meghan Cross.

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But given everything the company has riding on iTunes, the idea of rebuilding the program from scratch (or more likely, breaking it into several programs, in order to bring some logic to the media management madness) must seem incredibly risky and ambitious.

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