While fans of Manchester United or Liverpool would scorn at the renaming of Old Trafford as the Aon Arena or Anfield as the Standard Chartered Stadium, regular rechristening is the norm for the 18 Bundesliga teams.
CNN: Champions League final is shop window for 'Brand Germany'
It is this, they say, rather than rulers who treat citizens like cattle and institutions with scorn, that lies at the heart of Russia's problems.
Dr de Grey's ideas, which are informed by literature surveys rather than experimental work, have been greeted with scorn by those working at developing such repair kits.
ECONOMIST: The latest from the wacky world of anti-senescence therapy
The mood in the chancellor's ultra-modern offices, opposite the reconstructed Reichstag, is a mix of scorn, gloom and outrage at being misunderstood by the world.
Dr Hamish Meldrum, Chairman of Council at the BMA poured scorn on his comments.
Or the scorn with which many look back at the Bush presidency.
Even as she begged his party to rejoin the coalition, she poured scorn on him, poking fun at his abysmal popularity ratings. (One poll gave him 5%, against 22.5% for her.) Yet Ms Tymoshenko is no Russian stooge.
But he predicted visitors would find it "more objective" than they might have imagined, and he showed little interest in revisiting flashpoints like Iraq, Hurricane Katrina or the 2008 financial crisis, or the scorn with which many look back at the Bush presidency.
Almost everybody who has looked at the scheme has poured scorn on it, largely because of its complexity.
Teachers at expensive private schools are particular objects of scorn.
Once a professor at a German university, Mr Simitis used to scorn the anti-American conspiracy theories many Greeks like to invent.
With the encouragement of her friend Glory (Frances McDormand), Josey takes a job at the mines, runs head first into the brutish scorn of the male workers, and determines to do something about it.
应用推荐