One, increase the scope in options, go beyond sport-orientated events to include creative and recreational activities.

FORBES: Timing Is Everything

By aligning an executive's pay with the firm's share price, options reduce the scope for playing games.

ECONOMIST: Management pay

The increase in revenue, will largely come from expanded customer options resulting from the greater scope and scale of the network as well as fleet optimization.

FORBES: United Continental Has Upside To $28 Despite Low-Price Threat