Unlike the popular human time-sink, this was all in the name of science: specifically, simulating the human brain.
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In the name of science, three members of Dr Gallant's team each endured two sessions of fMRI while watching assorted film trailers.
That's an MRI scan of New York Times writer Matt Richtel's brain that was captured while he played a simple driving game -- all in the name of science (and journalism), of course.
ENGADGET: This is your brain. This is your brain on video games Alt
All in the name of science, naturally.
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Opened in 2005 but still often overlooked is the fascinating National Atomic Testing Museum, a Smithsonian Institution affiliate, historically based on the Nevada Test Site, just 65 miles away, where countless nukes were detonated in the name of science.
Since we're not foolish enough to sacrifice our own expensive electronics in the name of culinary science, we caught wind of this neat trick from reader Brett, who decided to have a little fun with his not-under-warranty 'Box after the red lights of death made their dreaded appearance.
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In the name of climate change science, researchers at NASA have dropped 90 rubber ducks into holes of Greenland's fastest moving glacier: the Jakobshavn Glacier in Baffin Bay.
That whiff of science was good enough to get XanGo (the name blends "xanthone" and "mangosteen") under way.
He'll characterize the students' projects as "really cool, " and he'll call out some lucky winners by name while speaking to the importance of science, technology, engineering and mathematics ( STEM) education in the United States.
Open Data: the very name is a virtuous pairing of transparency and science.
His name is Jack Andraka, and he loves science and engineering with every inch of his 15-year-old soul.
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According to Science Magazine, specific science and technology-based programs in jeopardy include, National Institutes of Health, National Science Foundation, U.S. Department of Energy, NASA, and Environmental Protection Agency, to name a few.
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