And when a new phenomenon is recognised by science, a name always helps.
Unlike the popular human time-sink, this was all in the name of science: specifically, simulating the human brain.
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In the name of science, three members of Dr Gallant's team each endured two sessions of fMRI while watching assorted film trailers.
That's an MRI scan of New York Times writer Matt Richtel's brain that was captured while he played a simple driving game -- all in the name of science (and journalism), of course.
ENGADGET: This is your brain. This is your brain on video games Alt
All in the name of science, naturally.
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Since we're not foolish enough to sacrifice our own expensive electronics in the name of culinary science, we caught wind of this neat trick from reader Brett, who decided to have a little fun with his not-under-warranty 'Box after the red lights of death made their dreaded appearance.
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One political science professor from Yale has a name for presidents who possess Mr. Bush's determination to stay the course.
In the name of climate change science, researchers at NASA have dropped 90 rubber ducks into holes of Greenland's fastest moving glacier: the Jakobshavn Glacier in Baffin Bay.
Here's a brief science lesson: Botox is a brand name for botulinum toxin type a.
That whiff of science was good enough to get XanGo (the name blends "xanthone" and "mangosteen") under way.
He'll characterize the students' projects as "really cool, " and he'll call out some lucky winners by name while speaking to the importance of science, technology, engineering and mathematics ( STEM) education in the United States.
His name is Jack Andraka, and he loves science and engineering with every inch of his 15-year-old soul.
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Open Data: the very name is a virtuous pairing of transparency and science.
Brian Cox, Iain Stewart, Alice Roberts, Liz Bonnin, to name but a few, all know their science, love their science, and love communicating it to us.
Often he hears computer science or engineering students say that great GPAs or a top name college are the ticket to a great startup job.
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My name is Sherita Black and I am a junior majoring in Biological Science.
Popular Scottish science fiction author, Iain M(enzies) Banks, who also writes mainstream fiction under the name Iain Banks (no M), has been diagnosed with gall bladder cancer, and according to his statement, has only a few months to live.
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According to Science Magazine, specific science and technology-based programs in jeopardy include, National Institutes of Health, National Science Foundation, U.S. Department of Energy, NASA, and Environmental Protection Agency, to name a few.
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Her name was (and is) Anne Marie, and I met her in our senior seminar in packaging science, the class where you finally stake your claim and choose your path, et cetera.
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