Estimating naming rights value is never an exact science.

FORBES: Two Team Playoff Arenas Pay Off for Sponsors

Unlike many other companies in the realm of data science, Pentaho is focused on what users do to get value from data and how to make it easier, and it shows in their product.

FORBES: Ideas for Solving the 'Data' Problem First, the 'Big' Problem Second: The Pentaho Way

So the ISS's value for science and even as a staging post for deep space travel is not clear-cut.

BBC: Chris Hadfield says Nasa's job is not to 'titillate'

In this case, there is an aspect of the mission to ensure not only the quality and value of current science but the nurturing of new ideas and a new cadre of investigators that will be critical to the future.

FORBES: How Science Can Deal With Sequestrations And Fiscal Cliffs

In the extremely inexact science of deciding a soccer player's value, the one thing that most Premier League teams can agree is that they want players with Premier League experience.

WSJ: English Premier League

That view is shared by many of the scientists taking part in a project seen as having a value far beyond science.

BBC: Sesame synchrotron is a flash of unity in Middle East